As social networking continues to soar in popularity and usage, face-to-face social contact may become less relevant. How does this affect your communications strategies? “The growing popularity of social networking sites like Facebook, MySpace and Second Life has thrust many of us into a new world where we make “friends” with people we barely know, scrawl messages on each other’s walls and project our identities using totem-like visual symbols.”-Alex Wright, New York Times.

Read the article here.