“Our spotlight of attention is grabbing objects at such a fast rate that introspectively it feels like you’re recognizing many things at once,” Dr. Jeremy Wolfe of Harvard Medical School, said. “But the reality is that you are only accurately representing the state of one or a few objects at any given moment.” As for the rest of our visual experience, he said, it has been aptly called “a grand illusion.” writes New York Times writer Natalie Angier: Click here for article.

Seems like a good time to do a double-take by viewing our room of illusions. Since our firm creates visual strategies for branding (we used to just call it “graphic design”) we are always working with how people see. We recently took a look at many of the traditional optical illusions and re-purposed the visual illusions on our website. Click here for another look.