Our design for Pfizer’s Puerto Rico Wellness campaign is featured in the Visual Language for Designers–Principles for Creating Graphics that People Understand by Connie Malamed (Rockport). Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.