Langton Cherubino Group is currently interviewing for Summer 2012 internships positions.

About Us
Langton Cherubino Group is a communication design firm dedicated to improving the way businesses and their audiences interact. Our solutions provide the visual intelligence needed to inform and captivate. Our clients run the gamut from big (Pfizer, AIG, and MetLife) to little (a bubble tea shop and two guys who make dog shampoo). Our projects range from web and print to exhibit and packaging. We are located in Chelsea near Madison Square Park (lunch at Shake Shack or Eataly anyone?).

Internship Requirements
- Current student working towards a degree or recent graduate with a degree in web and or graphic design
- Proficient with InDesign, Photoshop, Dreamweaver and Illustrator
- Solid design and typography skills
- Knowledge and/or experience with Flash, HTML, animation, Keynote or WordPress a plus
- Knowledge and/or experience programming an HTML email (using tables) in Dreamweaver a plus

Opportunities
- Learn what it’s like to work in a professional design studio.
- Experience working on client-driven projects
- Gain work experience, participate in brainstorming and sketching as projects come up
- Create and work on inhouse promotions, blogs, emails and websites
- Receive feedback and tips from partners and senior designers on your current school projects (if you want that)

Salary / Hours
- Flexible hours. Please be available to work 1 to 3 days a week.
- This is an unpaid internship (though we will buy you lunch and give you a monthly Metrocard).
- The internship may also be for school credit.

If you would like to be considered for this internship please e-mail Norman Cherubino. (norman at langtoncherubino dot com)

Please include links to current web projects, a link to your online portfolio or a PDF of your portfolio.

No phone calls please.

For more information about Langton Cherubino Group please visit our web site.

Can a picture that is worth a thousand words also excite your other senses? My daughter Rachael was struggling with a high school psychology assignment where she needed to analyze advertisements and their use of sensory cues. Her first reaction was, “Since it’s a visual ad it’s all about seeing…so, how are we supposed to analyze the other senses?” This is a great case for the power of visual marketing. Advertisements are indeed all visuals, yet the connection to the audience is made by using visuals to excite the other senses. The effective designer can display food you can TASTE, show textures you can TOUCH, make music with images that you can HEAR and really convince you to stop and SMELL the roses.

Good visual marketing employs the art of seeing the other senses with deliberate imagery that evokes the essence of all 5 senses. Here are a few examples.

Taste

This is tasteful advertising. For visualizing taste, you can’t get more delicious than the Magnum Temptation print ad campaign showing the explosion of flavors.  Photographers Diver & Aguilar were commissioned by Spanish advertising agency Lola, to capture the taste and flavors of ice cream bars. Remember how Charlie the Tuna used to try to show he had good taste, and the narrator would say, “Sorry Charlie, StarKist doesn’t want tunas with good taste. StarKist wants tunas that taste good.” Well, taste alone, is not the only way to attract attention. In fact, in a study in the Journal of Consumer Research, Ryan Elder and Aradhna Krishna of Michigan’s Ross School of Business show that advertising that utilizes multisensory cues of taste, smell, texture, sight and sound can enhance the taste perceptions of the audience. “Mentioning senses other than taste can increase positive sensory thoughts about the food and, consequently, taste,” said Krishna. “Because taste is generated from multiple senses, ads mentioning these senses will have a significant impact on taste over ads mentioning taste alone.”

For a different take on taste, Burger King created an unusual visual campaign where they try to visualize a Whopper burger in the eye make-up of a model.  The sesame seed bun, lettuce, burgers, pickles and cheese are shown in eyeliner and mascara. Burgers are in the eyes of the beholder? Perhaps the idea is that you are what you eat. It’s a funny visual, though it doesn’t really make me want to taste a burger.

Touch

Angel Soft toilet paper has a “touching” campaign that evokes the senses of touch. (Isn’t it interesting that toilet paper ads rarely mention the words “toilet” or “paper”?) The ad features imagery of the heavenly angelic baby complete with billowy clouds, and fluffy wings nestled among the rolls of white paper. Notice how the wispy little baby’s hands make an impression in the oh-so-delicate roll of toilet paper. It positively conjures up the sensation of the soft touch.

Hear

Stefan Sagmeister designed a CD album cover image for Lou Reed where you can practically hear the lyrics. The style of the handwritten typography superimposed on Reed’s face is raw and personal. It reveals the inner poetry of the singer-songwriter sharing intimate musical compositions. You can hear the gravelly voice of Lou Reed as you try to decipher what he is singing about.

Smell

Check out this visual campaign for Coach promoting a new perfume that utilizes a combination of soft hues and delicate colors to simulate the fragrance of poppy flowers. Mia on Candymag.com describes it as, “One whiff of Coach’s newest scent, Poppy Flower, and I’m suddenly all loyal and steadfast again. It’s a sparkling fruity floral that isn’t at all overpowering. It’s sweet without being dowdy, feminine without being cloying. I cannot stop sniffing it.” It’s enough to make you stop and smell the poppies.

The massive, mustard-yellow artwork for The Lion King that stretches across the windows of the Minskoff Theatre and tops hundreds of taxicabs was created by Frank Verlizzo, a Broadway poster designer who is known professionally as “Fraver” (a combination of his first and last name).

For over 30 years, Fraver’s theatrical posters have covered New York and the globe. Besides The Lion King, he is responsible for designing the artwork for over 300 Broadway and off-Broadway productions, including Sweeney Todd, Follies, Sunday in the Park with George, Deathtrap, Twelve Angry Men, and Burn This. To see 100 of Fraver’s favorite poster designs, click here.

In the video interview Fraver talks about where the idea for that iconic lion came from, how much blood one can put on a Broadway theatre poster, and what it was like telling Angela Lansbury her costume included a fat suit.

Mirror Mirror on the web, who is the fairest of them all? Follow the Evil Queen surfing the web and exploring the Kingdom’s best social media websites to win over the handsome Prince and get rid of the beautiful and fair Snow White.

This social media parody, a promo for the upcoming film Mirror Mirror, is really spot on. Our favorites: Face Parchment and ThouTube.

Mirror Mirror, with Julie Roberts as the Evil Queen. opens in theatres on March 30.

Like the idea of Pinterest’s virtual pinboard but want to browse a site that is more tailored to your specific interests? May we suggest the following:

Loku is Pinterest for the neighborhoody.
Loku is the first guide that customizes your city to your tastes by tapping into the local scene. This curated site allows you to catch the latest buzz and stories, discover new things to do, and get the inside tips on restaurants and bars around town. And, you can rate your favorite local spots for others to enjoy.

Wists is Pinterest for shopping lists.
Wists is a shopping wishlist service where you can create visual list of things you want or recommend from any online store or website. It makes finding well designed, interesting or unusual products and collectibles both simple and fun.

Polyvore is Pinterest for fashionistas.
Polyvore is the web’s largest fashion community site, where users are empowered to discover their style and set trends around the world. It allows users to put create “style collages” by dragging and dropping images from the site or from the web. Polyvore is also a social networking site for users interested in fashion.

Image Spark is Pinterest for the hands on.
The big difference between Image Spark and the pinboard sites is that with Image Spark you can arrange images you’ve been collecting onto moodboards, which can be resized, edited and customized however you please. You can then make your moodboard public, browse others or keep everything private if you’re working on something confidential.

Juxtapost is Pinterest for the private.
In many ways Juxtapost is similar to Pinterest, but you don’t have to wait for an invite, you can keep your lists and categorized postboards private if you want to, and you can export all the content from your lists and postboards into a spreadsheet.

Houzz is Pinterest for the nester.
Houzz is the social networking site for home design enthusiasts, professionals and homeowners. The site and mobile apps feature design professionals showcasing their portfolios, articles written by design experts, product recommendations and social tools to manage the remodeling and decorating process. Homeowners can collect their favorite photos, find design professionals in their areas, upload photos of their homes and gardens, and swap tips and questions with other members.

Food Gawker is Pinterest for the foodie.
Foodgawker is a curated, user-submitted photo gallery and on-line community that allows you to visually search and discover new recipes, techniques and ingredients to inspire your culinary adventures. Foodgawker publishes food photography submitted by food bloggers from around the world. click on the image and you’ll be taken to the submitter’s blog post where you’ll find a recipe, read a restaurant review or learn about new food trends.

A is for Aquaman, B is for Batman, C is for Cyclops… Who wouldn’t want the world’s greatest superheroes to help learn their ABCs? Artist and type enthusiast Fabian Gonzalez reveals the crusading alter-egos of all 26 letters – from Aquaman to Zorro – in “ABC Superheroes,” available to order as an art print from Society6. And, the best part, there are two versions to choose from: W is for Wonder Woman or W is for Wolverine.

Not crazy about the chocolate that your sweetheart gave you for Valentine’s Day? Trade that cupid-themed Whitman’s Sampler for a customized designed treat from Chocomize. Begin by selecting a chocolate bark base (dark, milk or white) and then add up to five of 91 ingredients, which range from the conventional (nuts and dried fruit) to the deliciously ridiculous (rose petals, bacon, 23-karat gold flakes). All those options make for more than 30 billion possible combinations. In other words, if every citizen of New York City ate one different chocolate bar a day, it would take over three years until two people had exactly the same chocolate bar. Having trouble deciding on your own custom chocolate bar with all the choices available? Chocomize has a favorites section that you can pick from. We suggest Fresh Face Forward or Tighty Whiteys.

To get you in the Valentine spirit here are five heart-shaped items of interest.

Words of love
This last minute Valentine generator is quick.  Just type in the words or phrases that you want to appear within the heart shape, separate by commas, press enter,’ and Cupid will do the rest.

Tea for two
Start your day off right, with thoughts of love and this heart-shaped porcelain tea set designed by Wagokoro-Ya. Fill the teacup and watch as the heart gets bigger as you pour. And, for your tea, how about some Flush of Red Sun Tea, which has beautiful ruby red color!

Eggciting
Here is a funny, quirky and sweet DIY (yes, Do It Yourself) creation that turns eggs into hearts, and a sure way to warm the heart of your loved ones. Made using only a hard-boiled egg, a piece of cardstock, a chopstick, and a rubber band, these heart-shaped eggs are an easy but effective way to show that special person in your life how much you care. Here are the simple instructions.

Cozy Companion Mitten
By sharing this heart-shaped mitten during a midnight stroll, you can show consistent affection and keep your hand warm.

Love can keep it together
Keep love together, or at least a few sheets of paper, with these simple but sweet heart-shaped paper clips. They come in pink and red, and at 50 clips to a box that is a lot of love you can spread around.

Our logo design for Olstein Funds is featured in the new international edition of the LogoLounge Master Library Series book on Type and Calligraphic logos. Logo Lounge features some of the world’s best logos known for their typography.

I was always a colorist, I’ve always had a phenomenal love of color I mean, I just move color around on its own. So that’s where the spot paintings came from to create that structure to do those colors, and do nothing. I suddenly got what I wanted. It was just a way of pinning down the joy of color.
  Damien Hirst

Gagosian Gallery presents “The Complete Spot Paintings 1986–2011” by Damien Hirst.

This new exhibition takes place at once across all of Gagosian Gallery’s eleven locations in New York (at three locations), London, Paris, Los Angeles, Rome, Athens, Geneva, Hong Kong, and even Beverly Hills (watch out Housewives). Opening worldwide on January 12, 2012 and running until February 18 (in New York locations). Private individuals and public institutions, comprising more than 150 different lenders from twenty countries, are lending most of the paintings. The show has been conceived as a single exhibition in multiple locations.

Included in the exhibition are more than 300 paintings, from the first spot on board that Hirst created in 1986; to the smallest spot painting comprising half a spot and measuring 1 x 1/2 inch (1996); to a monumental work comprising only four spots, each 60 inches in diameter; and up to the most recent spot painting completed in 2011 containing 25,781 spots that are each 1 millimeter in diameter, with no single color ever repeated.

This is a great opportunity to view Hirst’s early work. And, for the squeamish, the show is free of dead cows, sharks, and flies. The gallery is also having “The Complete Spot Challenge” visit all eleven Gagosian Gallery locations during the exhibition and receive a signed spot print by the artist, dedicated personally to you. While at the galleries, stock up on your “Spot Painting” lapel pins, coffee mugs, and wall clocks.

For more information about the Hirst show, the “Spot Challenge,” and a free app, visit  Gagosian Gallery.