Design Inspiration Archive

Langton Cherubino Group Wins 2010 Communicator Award

08.24.10

2010 Communicator Award, Award of Distinction, Internal Communications

Langton Cherubino Group along with Mercer Human Resource Consulting created a poster campaign for the employees of Unilever that highlights their employee health and welfare programming.

The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. The awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 450+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Making it Right as Rain: Part 2.

08.12.10

Sarah Dale Olvera and Gavino Olvera joined us to see the initial logo concepts for their charity: Right as Rain. Meet the Olveras and take a sneak peak at the initial design presentation in this video clip.

Langton Cherubino logos win TrademarksUSA competition

07.29.10

Logos we designed for IPRO and Koinonia have been selected for inclusion in TradeMarks USA a logo competition and digital resource developed by legendary designer and author David E. Carter — one of the founders of the American Pixel Academy, and serves at its Executive Director. Carter is a multiple Emmy® and Clio® winner, and has a long history of media innovation. He is the author of 100+ books on logo design, serves as editor of the Creativity Annual, and is the founder of the Telly® Awards.




IPRO
IPRO is one of the nation’s largest independent, not-for-profit health care consulting organizations. The logo was developed to express the breadth of services and national reach of IPRO which has outgrown its roots as a small county-based organization. Click here to see more.









Koinonia
Koinonia is a center for spiritual renewal and leadership development, providing retreats, camps and conferences for families, youth, adults and church groups.

Making it Right as Rain, Part 1

06.22.10

Meet Sarah Dale Olvera, founder of Right as Rain. Sarah started a nonprofit where artisans donate their artwork to raise funds for people who encounter unexpected tragedies.  See the video (at right.) This summer we will begin sketching new logo concepts and we’ll share our progress in a series of brief videos.

Color My World.

05.25.10

Choosing by Color

The colors we use define us, from our walls and clothes to our cars and pets. How do we decide what colors things should be? Hans Hofmann said, “The whole world, as we experience it visually, comes to us through the mystic realm of color.” What if we used color to help us make our decisions? Here are examples of websites and apps that let Color make the decisions for you.

Etsy.com
Etsy sells crafts from independent artists around the world and they’ve developed a color system that lets you pick out a color, then see what craft is available in that color.

ETSY

Idée Labs
Perhaps you’d like to pick your images by color? The Multicolr Search Lab is a part of Idée Labs’s technology playground for visual search. With the Multicolr Search Lab, you can browse through 10 million images on Flickr and choose up to 10 colors from a palette of 120 different shades.

idee

ben_color_iphoneapp

ben Color Capture iPhone app
And what if you see a color you like and want to start there? Benjamin Moore has the app that can do that. The ben Color Capture app for iPhone lets you capture any color that catches your eye and instantly select its match from Benjamin Moore’s thousands of paint colors. Just snap a picture of your color inspiration, tap on the image, and instantly reveal the closest paint color. Download your free ben  Color Capture app at the iTunes App Store.


dewey_logoChoose Your Color, Change Your Life
What do your color choices say about your personality? Can color lead you to your next career choice? Take the Dewey Color tests and see how your color selections may color your career choices. This non-language test gets beyond your preconceived career notions to recommend additional occupations.

logo-pantoneColor your trip abroad
Journey to the center of the color universe at the Pantone Hotel, a new boutique property in Brussels that invites you to experience the Belgian capital “through a lens of color and a spectrum of comforts.” Designers Michel Penneman and Oliver Hannaert selected a distinctive palette for each of the hotel’s seven floors (which range from “daring and fiery” reds to “captivating, esteemed, silky” shades of violet) and upped the contrast with clean white walls and the saturated outsized photographs of Victor Levy. Pantone consultants are on call to assist with any color crises. Our favorite touch? A rooftop bar serving color-matched cocktails. Choose from Pink Champagne (Pantone 12-1107), Lemon Drop (12-0736), or Daiquiri Green (12-0435).

Where do logos come from?

04.28.10

NYC Designer shares a guided process for developing a new brand.


For a printable version of this blog entry, click here.

lightsI have one of those minds that doesn’t do well on standardized test. I question the questions too much. I read into them and scrutinize the many ways that each question may be interpreted. I once flunked my driver’s test renewal in New Jersey when I was in my late 20s. The question that did me in was one that asked what to do when you come to a steady yellow light. The correct answer — in New Jersey — is to slow down and prepare to stop. I consider a yellow light that is about to turn red as not in a “steady” state. To me, a flashing yellow light that consistently flashes is doing something “steady.” I selected, “Proceed with caution,” and had to wait another 30 days to take my exam again. The kind of thinking that interprets things differently may not excel on standardized tests, but it does come in handy when brainstorming a new logo concept. Seeing things from different angles presents the client with new perspectives of their brand.
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We are Designing for the Greater Good!

02.10.10

blankThe GMHC annual report and Koinonia’s Hearts on Fire campaign are two Langton Cherubino Designs featured in Designing for the Greater Good, (HarperCollins) by Peleg Top and Jonathan Cleveland, celebrating the best nonprofit and cause-related design worldwide. This book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts.

ggoodbooks ggoodbooks

Langton Cherubino Group is positively in Crain’s NY!

08.12.09

Crains New YorkCrain’s NY shows how to muster that all-important positive attitude in tough times. David Langton and Norman Cherubino explain how to keep the design firm humming along: “We run a creative business, so a lot of it is trying to keep everyone on their toes, If you don’t have deadlines, you don’t have momentum.” Read more here.

Team Langton Cherubino at the AIDS Walk

05.21.09

final_cover2Friends, Family, and co-workers of Langton Cherubino Group joined forces on Sunday May 17th and participated in the 24th Annual AIDS Walk New York. The 10K walk started in Central Park, then continued to upper Manhattan and ended with a rally in Central Park. Our team raised over $5,000 to benefit GMHC and other tri-state area AIDS service organizations.

“Today’s event is among the greatest fundraising accomplishments ever in New York’s fight against AIDS,” said Craig R. Miller, the Founder and Producer of the event. “For forty-five thousand participants, and hundreds of thousands of their sponsors, to have raised $5,603,409 in the midst of this historically difficult recession, leaves me in awe of these GMHC supporters.”

Since 1986, AIDS Walk New York has raised more than $100 million for HIV programs and services in the tri-state area, and has grown into the largest AIDS fundraising event in the entire world.

It’s not too late to join the Langton Cherubino team in supporting AIDS Walk:
Follow This Link .

Langton Cherubino Group supports La Fiesta

04.23.09

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La Fiesta is a benefit that supports the Latinos Unidos en la Comunidad Program at St. Vincent’s Hospital Manhattan.

For over 35 years, a team of doctors, nurses and social workers from St. Vincent’s Hospital Manhattan have been providing services to homebound elderly Latino men and women.

Langton Cherubino Group created the promotional materials for this event.

Join us on Thursday, June 11, 2009 for a fabulous evening of cocktails, dinner, entertainment, dancing, auction and special guests.

To RSVP or make a donation, please email Theresa Maja at tmaja@svcmcny.org