Langton Cherubino Group was honored to be chosen as the designers for the GMHC annual report. The theme we developed is “The Web of Truth.” For 27 years, GMHC has born witness to HIV from its frontlines. And in those 27 years, they’ve charted a pandemic that changes continuously and profoundly.

Here’s an excerpt:

HIV is a disease that thrives in darkness. In silence. In apathy. It thrives when connections remain unseen—when the links between individuals and communities…between social lives and sexual lives remain broken and unknown. GMHC’s mission is the building of those connections. The leverage of those connections. Their use and their translation into action. And in this web of connections there is a single truth…a place where all points meet that empowers our work: prevention. This is the Web of Truth. From crisis to wisdom, from education to legislation, from baby boo to baby boom, from connection to prevention, and from hot meals to big ideals, GMHC fights to end the AIDS epidemic and uplift the lives of all affected.

Project credits:
Concept and creative direction by Langton Cherubino Group, art direction and design by Jim Keller.

Written by Alexander Horwitz.

Editors: Robert E. Bank, Samantha Taylor, Krishna Stone, and Adam Fredericks.

Photography by Christopher Barbosa, Anna Bernstein, Paul O. Colliton, Adam Fredericks, Luis Garay Jr. & Sr., Giovanni Koll, Ocean Morriset, Luna Ortiz, Krishna Stone, Ray Tamarra, and Nicole Zahour.

For more information: www.gmhc.org

Langton Cherubino Group created an exciting logo that captures the youthful and exuberant style of this trendy beverage that now adorns their awning, menus and signage. Click on the cup to see the selected logo.

What does your social network look like? The way it looks can tell a lot about and where your strengths lie and how you achieve success.

This remarkably beautiful image represents my own network of LinkedIn connections.

My brilliant friend Erich Morisse, who made this image, is developing products that quantify and value social networks. Here is what he told me:

“Social networks are as individual as we are, our own fingerprints of interaction with society. Turned into images, they remind us of everything from supernovas (see the concentrated brighter areas in this person’s network) to beds of sea anemones (mine has many outliers, each with their own radiance).

Supernovas have the ability to get big and great things done with their close knit social group, but need to work hard at finding new ideas and opportunities.

Sea anemones are entrepreneurs, always finding new ideas and opportunities from their breadth of contacts; they have to rely on their contacts to find the right people to get big things done.

So which are you, are sea anemone or a supernova? And what do you need to change about your social network to meet your personal goals?”

Thanks to Guest blogger:
Michael Pollock
Business coaching for creative people
http://www.pollockspark.com

Remember Tippy the turtle? Cubby the bear? The Pirate? You’ve likely seen their faces on late-night TV or in a small ad in the back of a magazine. “Do you like to draw?” they wonder. “Draw me,” they urge. Well, our very own Jim Keller got his chance to shine in drawing “lani the dog” for a line of dog spa products. Jim captured the essence of lani, a beloved wheaten terrier, in the artwork that now adorns the packaging and branding for this upcoming premium brand. For more info on Lani’s line visit: www.lanidigyourdog.com

Here’s a peak at the series of sketches that started it all…

DiversityBusiness.com, the nations’ leading multicultural Internet site, recently named Langton Cherubino Group as one of the top small businesses in New York, with the “Div100″ award. The companies listed represent the Nation’s top multicultural earners, and are sought after by major corporations wishing to increase spending with small and diversity owned companies. Learn more about DiversityBusiness.com here.

Instead of cramming everything into your next mailing…see how Langton Cherubino Group does it. Our promotional mailer is used as the example of “less is more” in the newest issue of “Design Talk” from Before & After Magazine.

Before & After is dedicated to making graphic design understandable, useful and even fun for everyone.

[http://www.bamagazine.com]

TED.com, a site featuring “Inspired talks
by the world’s greatest thinkers and
doers” has always been one of
our favorite places to go for
inspiration. The video on the right
(just one of thousands online) features
a program that creates interactive
models based on user-generated
photo collections (It is amazing)
Check out Notre Dame and other
landmarks here.

As always, let us know what’s keeping
you inspired. We love to hear from you.

Being in the business of visual identity, we can’t resist visual tricks. Visit our “Room of Illusions” (turn up the volume) and you’ll see that what you see is only what you think you see. See? It’s fun – a tip: change the way you look.

As designers we often find inspiration in the oddest of places. Recently we’ve spent some time reading about the new Xerox logo and couldn’t help but notice its similarities to one of our favorite office supplies.