Blog Issue 01.18.12
The GMHC annual report and Koinonia’s Hearts on Fire campaign are two Langton Cherubino Designs featured in Designing for the Greater Good, (HarperCollins) by Peleg Top and Jonathan Cleveland, celebrating the best nonprofit and cause-related design worldwide. This book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts.
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Crain’s NY shows how to muster that all-important positive attitude in tough times. David Langton and Norman Cherubino explain how to keep the design firm humming along: “We run a creative business, so a lot of it is trying to keep everyone on their toes, If you don’t have deadlines, you don’t have momentum.” Read more here.
Friends, Family, and co-workers of Langton Cherubino Group joined forces on Sunday May 17th and participated in the 24th Annual AIDS Walk New York. The 10K walk started in Central Park, then continued to upper Manhattan and ended with a rally in Central Park. Our team raised over $5,000 to benefit GMHC and other tri-state area AIDS service organizations.
“Today’s event is among the greatest fundraising accomplishments ever in New York’s fight against AIDS,” said Craig R. Miller, the Founder and Producer of the event. “For forty-five thousand participants, and hundreds of thousands of their sponsors, to have raised $5,603,409 in the midst of this historically difficult recession, leaves me in awe of these GMHC supporters.”
Since 1986, AIDS Walk New York has raised more than $100 million for HIV programs and services in the tri-state area, and has grown into the largest AIDS fundraising event in the entire world.
It’s not too late to join the Langton Cherubino team in supporting AIDS Walk:
Follow This Link .
La Fiesta is a benefit that supports the Latinos Unidos en la Comunidad Program at St. Vincent’s Hospital Manhattan.
For over 35 years, a team of doctors, nurses and social workers from St. Vincent’s Hospital Manhattan have been providing services to homebound elderly Latino men and women.
Langton Cherubino Group created the promotional materials for this event.
Join us on Thursday, June 11, 2009 for a fabulous evening of cocktails, dinner, entertainment, dancing, auction and special guests.
To RSVP or make a donation, please email Theresa Maja at tmaja@svcmcny.org
Graphic Design USA selected David Langton and Norman Cherubino in their annual “People To Watch” list of design leaders who embody the spirit of the creative community. The criteria: individuals who we have come to know and respect for a combination of talent, leadership, success, insight, business savvy, community service and newsworthiness.
Click here to see the story.
Our design for the Renaissance Capital website ipohome.com was honored with a “Most Improved Website” award by the 2008 Apex Awards for Excellence. Renaissance Capital is a successful financial research firm in Greenwich, CT. that studies Initial Public Offerings (IPOs) and produces extensive research reports for their clients and subscribers. We created a new logo that evokes the innovation and entrepreneurial spirit of DaVinci and Michelangelo because they felt that the founders of Google, Ebay and the leading IPOs are the Renaissance people of today.
In creating a logo for Renaissance Capital, the client’s challenge was that the logo had to “say I-P-O.” The logo solution is based on a Greek revival Ionic column motif that is inspired by Renaissance design and literally spells out the letters “I-P-O.” The identity is much more that just a new logo. It expresses itself in color-coded sections of the website that highlight the company’s four core services: IPO Research, IPO Index, IPO mutual fund, and the IPO home for all the information you ever wanted about IPOs…
Langton Cherubino Group was honored to be chosen as the designers for the GMHC annual report. The theme we developed is “The Web of Truth.” For 27 years, GMHC has born witness to HIV from its frontlines. And in those 27 years, they’ve charted a pandemic that changes continuously and profoundly.
Here’s an excerpt:
HIV is a disease that thrives in darkness. In silence. In apathy. It thrives when connections remain unseen—when the links between individuals and communities…between social lives and sexual lives remain broken and unknown. GMHC’s mission is the building of those connections. The leverage of those connections. Their use and their translation into action. And in this web of connections there is a single truth…a place where all points meet that empowers our work: prevention. This is the Web of Truth. From crisis to wisdom, from education to legislation, from baby boo to baby boom, from connection to prevention, and from hot meals to big ideals, GMHC fights to end the AIDS epidemic and uplift the lives of all affected.
Project credits:
Concept and creative direction by Langton Cherubino Group, art direction and design by Jim Keller.
Written by Alexander Horwitz.
Editors: Robert E. Bank, Samantha Taylor, Krishna Stone, and Adam Fredericks.
Photography by Christopher Barbosa, Anna Bernstein, Paul O. Colliton, Adam Fredericks, Luis Garay Jr. & Sr., Giovanni Koll, Ocean Morriset, Luna Ortiz, Krishna Stone, Ray Tamarra, and Nicole Zahour.
For more information: www.gmhc.org
Tired of the latest fad coffees? Then try bubble tea. This exotic drink sensation from Taiwan is now in New York. It’s part drink, part snack, and all fun!
Bubble tea is far from the plain-looking tea we are familiar with. It comes in a wide variety of flavors and can be served hot or cold. But the flavors are just the beginning of the fun — there are also the bubbles, the pearls of chewy tapioca, the large straw, and the bright colors.
Bubble tea is popular with 19 to 36 year-olds and available in Chinatown. Now you can get bubble teas and delectable bakery treats from TEASE in midtown, as they aim to make this trend available to a wider audience.
Langton Cherubino Group created an exciting logo that captures the youthful and exuberant style of this trendy beverage that now adorns their awning, menus and signage. Click on the cup to see the selected logo.
What does your social network look like? The way it looks can tell a lot about and where your strengths lie and how you achieve success.
This remarkably beautiful image represents my own network of LinkedIn connections.
My brilliant friend Erich Morisse, who made this image, is developing products that quantify and value social networks. Here is what he told me:
“Social networks are as individual as we are, our own fingerprints of interaction with society. Turned into images, they remind us of everything from supernovas (see the concentrated brighter areas in this person’s network) to beds of sea anemones (mine has many outliers, each with their own radiance).
Supernovas have the ability to get big and great things done with their close knit social group, but need to work hard at finding new ideas and opportunities.
Sea anemones are entrepreneurs, always finding new ideas and opportunities from their breadth of contacts; they have to rely on their contacts to find the right people to get big things done.
So which are you, are sea anemone or a supernova? And what do you need to change about your social network to meet your personal goals?”
Thanks to Guest blogger:
Michael Pollock
Business coaching for creative people
http://www.pollockspark.com
Remember Tippy the turtle? Cubby the bear? The Pirate? You’ve likely seen their faces on late-night TV or in a small ad in the back of a magazine. “Do you like to draw?” they wonder. “Draw me,” they urge. Well, our very own Jim Keller got his chance to shine in drawing “lani the dog” for a line of dog spa products. Jim captured the essence of lani, a beloved wheaten terrier, in the artwork that now adorns the packaging and branding for this upcoming premium brand. For more info on Lani’s line visit: www.lanidigyourdog.com
Here’s a peak at the series of sketches that started it all…