Langton Cherubino Group » Design Interaction

Web vs Webb wins best of Web

david — Wed, 16 Jun 2010 20:56:01 +0000

Play the game that proves you are a baby-boomer!
Our interactive game won a 2010 American Web Design Award from Graphic Design USA. The award celebrates the power of well-designed websites and online communications. Web vs Webb is a game based on the style of an old-fashioned quiz show that challenges players to distinguish between words from the “World Wide Web” and phrases that might have been uttered by Dragnet’s Jack Webb. Play the game here.

A or B? Test and See!

david — Fri, 14 May 2010 17:05:17 +0000

It’s important to keep evolving your creative executions, but it’s not always clear which direction will resonate best with your customers. So next time you’re presented with several options, instead of going with your gut, select your favorite two or three and test them. A/B Testing is a great tool to determine which of your new designs or subject lines will really ‘wow’ your audience. Our email marketing partner, OpenMoves offers a platform that automatically splits your mailing list into multiple segments, and sends your different creative options to each group. After the mailing, the system will show you the results of which version performed better. If testing subject lines, you should measure which line generated the best open rate. When testing creative, the click through rate will reveal which look got more people to visit your site.

Case Study

Our client Hanover Fire & Casualty Insurance Company recently tested new subject lines and creative layouts, in an effort to drive higher response rates and sign new policies. Starting with subject lines, they tried the following:
A: [Name], Do you care about protecting your Home or Apt. from fire?
B: [Name], affordable renters insurance
The first employed an emotional tone, while the second was based more on a value proposition; in this case, A was more successful.
The results of your split test results can easily be seen on the email marketing dashboard:

Hanover also tested two different visual designs. Both related to the company’s branding, but organized the space within the email differently:

The A layout performed best, and throughout the campaign, Hanover leveraged the same template but substituted in several different images to make each mailing feel fresh.
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Conclusion
Throughout the testing phase, Hanover learned which combination of tone and style would get them the best results. As a result, they are more in tune with their customers’ preferences AND are able to drive more business.

Langton Cherubino logo design featured in new iphone app!

david — Fri, 09 Apr 2010 19:23:39 +0000

Renaissance Capital just introduced a new app that offers IPOs at your Fingertips. The first IPO App for Apple mobile enables investors to stay abreast of the IPO market by delivering the best features from RenaissanceCapital.com. The logo design created by Langton Cherubino Group is based on a Greek Revival ionic architectural column that spells out “I-P-O” and “RC.” The identity design is featured in Letterhead and Logo Design 11 by Design Army (Rockport Publishers).

To download the free IPO App, click here.

Do you know Jack about the Web?

RD — Mon, 15 Mar 2010 16:14:28 +0000

Do you know Jack about the Web?
Remember when traffic was just something that police officers used to direct? Now it’s something your website strives to get! Can you keep up with the new web terminology? We created a new online game that tests your knowledge of the past and present. Play Web vs Webb and try to guess if a word is a computer term associated with the World Wide Web or a police term that Jack Webb, famous TV detective and star of Dragnet, might have uttered.

And why play games?
Use the power of online games and promotions to engage your clients and customers. At Langton Cherubino Group, we have developed games and online promotions that people have fun using while they learn. These games may be incorporated into your websites, customized with client logos or used as-is. This is a low-cost, innovative way of promotion. Visit our blog and play the Afternoon Snack Game or Push My Buttons.

What Not To Say

david — Wed, 08 Jul 2009 21:07:32 +0000

David Langton answered the question: What should a designer never say? His answers and the advice from other professional designers offer guidelines that inform all good communications. You may guess some of these right on. However, sometimes we forget these guidelines when we are in a bind. Click here. To see all 15 tips.

How much do you know about health? Take the quiz.

RD — Mon, 27 Apr 2009 15:36:39 +0000

Getting to know YOU is just the beginning of your relationship with your health. This quick quiz produces a free healthy assessment. It’s a great tool for promoting online health questionnaires.

Use the power of online games and promotions to build health care awareness. At Langton Cherubino Group we have developed healthy awareness games and online promotions that people enjoy using while they learn about better healthy living. These games may be incorporated into your websites, customized with client logos or used as-is. This is a low-cost, innovative way to promote healthy living and wellness at your company.

Click to see more healthy games:
The Exercise Treadmill
The Push My Buttons

Whack-a-mole and improve your health.

RD — Mon, 20 Apr 2009 15:13:02 +0000

The whack-a-mole game challenges your ability to rapidly respond. To play you click on the flashing titles as soon as they appear. This game emphasizes how fast and prompt actions may improve your health….just like a quick call to the Nurse Hotline provides immediate answers to your health questions.

To play the above game click on “I’m ready.”

Click to see more healthy games:
The Exercise Treadmill

When was the last time being healthy was FUN?

david — Fri, 03 Apr 2009 17:44:20 +0000

How much time do you need to spend on the treadmill to run off a candy bar…a bag of chips…or an apple? Click and drag an item onto the treadmill and see the results. This healthy game is a whimsical way to learn about burning off calories with exercise.

It’s not Just Your Mother’s Magazine

david — Mon, 30 Mar 2009 20:19:03 +0000

Popular women’s magazine, Redbook, featured our new interactive site in their “What’s on Our Radar” section in the April issue. Masterpiece Yourself is featured as the fun new tool for making a facebook profile photo or sending an amusing e-card to a family member or coworker.

Create a masterpiece a of your own at www.masterpieceyourself.com.

LCG Wins Best of Web!

david — Fri, 24 Oct 2008 16:00:29 +0000

STEP Inside Design magazine named LCG’s Taxi Design Animation “Best of Web”

Excerpt from Step Inside Design 2008 Best of Web, September/October 2008.

“We wanted to find a fun way to show them our fun and creative side,” says Norman Cherubino, “It gave our clients the sense that branding is more than a logo.”

Here’s another chance to view the award-winning video.